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Call for Participation

Pervasive Informatics in the Digital Economy

The 12th International Conference on Informatics and Semiotics in Organisations IFIP WG8.1 Working Conference

July 19-21, 2010

Reading, UK with satellite sessions in Beijing, China

Early registration deadline: May 15, 2010

ICISO 2010 will consist of the following events:

You are cordially invited to participate in the 12th International Conference on Informatics and Semiotics in Organisations, (ICISO 2010), previously called International Conference on Organisational Semiotics (ICOS). This is the twelfth in a series of international events devoted to the latest research in informatics in organisations and organisational semiotics.

Conference Scope and Theme

In the present era, information and knowledge are key to the development of the current society and economy. The digital economy is driven by the effective use of information and communication technology to help enhance the quality and transform the lives of individuals, society and business. Information is the critical resource on which humans are constantly dependent in conducting purposeful activities and achieving their objectives.

Following tradition, ICISO 2010 aims to provide a focal forum for active researchers, practitioners, business and industrial professionals and academics from diversified domains of information management and information systems, and from business and engineering. They will be able to share their latest research achievements and practical experiences, to exchange in-depth findings and innovative ideas, and in particular to harness the greatest challenges in the changing era and thinking seriously into the future. The ICISO 2010 will also continue the effort of the international research community in the development of the emergent discipline of informatics and its applications. It will focus not only on theory building, but also on the practical benefits gained so far through applications of methods and techniques derived from various approaches.

This year's theme is Pervasive Informatics in the Digital Economy. Pervasive Informatics, as an emergent discipline, studies how information affects humans in built environments. It helps us to study and understand the nature and characteristics of information from its creation, representation, processing and utilisation, embedded within the complex interactions between humans and built environments. It is concerned with approaches and methods on how information can be managed and used to enhance the effectiveness of work and quality of life.

Alongside this theme, the topics selected papers address include organisational semiotics, semiotically motivated approaches to information systems, business and IT strategies, alignment and integration of business and technical systems, enterprise architecture, agent-based information systems, informatics for logistics, supply chain management, and information management for transport.


This year's conference takes place at the University of Reading’s green and spacious Whiteknights Campus, within easy reach of London. Additionally, satellite sessions will be organised at Beijing Jiaotong University in China. Live video links will be provided between the two sites for paper presentations, and other key events.


Keynote Speakers
Henk W. M. Gazendam, University of Groningen, The Netherlands (Additional keynote speakers will be announced later)

Expert Guided Workshop*: Removing Arbitrariness from Design Schemas to Improve Information Systems Quality
Ronald Stamper and Yasser Ades

Industrial Tutorial (Sponsored by Capgemini UK Ltd.)*: Application Management and Challenges of Cloud Computing
Mark Smalley, chaired by Sam Chong (Capgemini)

PhD Consortium

*Expert Guided Workshop and Industrial Tutorial are free open events but require registration.

Further information and Enquiries

Further information and the registration form is available at Information on the satellite session in Beijing is available at

Conference email address: Local enquiries (Beijing):

Conference Co-Chairs
Rene Jorna, University of Groningen, The Netherlands
Kecheng Liu, University of Reading, England

Regional Co-Chairs (Beijing)
Zhenji Zhang, Beijing Jiaotong University, China
Runtong Zhang, Beijing Jiaotong University, China