Call for Participation

Service Science and Knowledge Innovation

15th International Conference on Informatics and Semiotics in Organisations

23 - 25 May 2014, Shanghai, China

ICISO 2014 will consist of the following events:

May 23 - 25: Main conference
You are cordially invited to participate in the 15th International Conference on Informatics and Semiotics in Organisations, (ICISO 2014), previously called International Conference on Organisational Semiotics (ICOS). This is the 15th in a series of international events devoted to the latest research in informatics in organisations and organisational semiotics.

Conference Scope and Objectives
Service science is a young discipline that has attracted great attention by academia and industry because of the increasing prominence of service economy and the need for a scientific approach to guide the study of services. Service, as opposed to product, is regarded as an intangible commodity which is characterised by extensive use of information and knowledge in the activities that lead to the creation and addition of social, economic, environmental or other value. Typical service industry includes financial services, hospitality, retail, health and education, as well as recent types such as data services, knowledge management and consultancy. In parallel to the service industry, other industrial sectors such as manufacturing, construction and agriculture, having realised the added value from the service associated with the product, have been incorporating service into their value network.

In the current economy, the value network of a large organisation may be connected to suppliers, customers and many other stakeholders, often in a complex and extensive form spreading over many distributed locations and even multiple jurisdictions. In such a setting, information has two roles: one is that information itself is the valuable commodity to be delivered to the customers; and another role is that information must be effectively managed and used in communication to coordinate the human activities and the moves of materials. For small and medium sized enterprises the value network may be simpler, information is still important in value creation through, e.g. proper use of information in coordination of production activities, marketing, customer relationship management and supply chain management.

Information is an important resource for any organisation, whether it is large or small, service or production industry. To understand the nature of information and how it can be effectively managed and used in organisations is highly relevant. Following the early events in the series, the key theme of this conference will be on information, service and their interrelationships. Particular interest will be placed in exploring and understanding from both theoretical and empirical perspectives on how information enables an organisation to sustain and, furthermore, to leverage competitiveness. In both cases, the organisations will rely heavily on effective management and use of information.

Informatics is the study of information as resource, which helps a business organisation, often through knowledge management, innovation, and service design, engineering and management. Organisational semiotics, as a discipline of study of sign, information and human communication in organised contexts, will provide a most appropriate approach to examine the issues of information management and utilisation from a scholarly and practical perspective.

Conference Venue
ICISO 2014 will be hosted by the Shanghai University of Finance and Economics (S. SUFE enjoys a reputation of one of top-ranked research universities in China, especially in finance and economics.) Shanghai is a financial capital in the world. It is the biggest city in China with strong influence in commerce, finance, media and fashion. Shanghai is also a popular tourist destination for a mixed landmark filled with historical landmarks and modern skyscrapers.

Conference Chair(s)
Prof. Lanjuan Liu, Shanghai University of Finance and Economics, China
Prof. Kecheng Liu, University of Reading, UK

Further information and Enquiries
Further information and the registration form is available at
Conference email address: