Hands-on Workshop

Socially Aware Design

Entrepreneurship, creativity and social responsibility in interactive technology design.

Duration: 4 hours

Internet of Things, Ubiquitous Computing, Wearable Computing, Social Software, Ambient Assisted Living, and Smart Cities are examples of how interactive technology permeates every aspect of people's lives. Questions and challenges, such as the neutrality of technology, the techno-dependency, the possible approaches and understanding for context etc., have been emphasized. The myth of the average user is confronted with plurality and diversity; the focus on the “use” is challenged by the effects and concerns of the “non-use”; social, cultural, and emotional elements, that were usually left on the margin of approaches to design technology now require a central attention. The task of designing interactive technology has, therefore, assumed new dimensions in terms of complexity of the new organized behavior and required a wider and deeper understanding of the ethical and social responsibilities of those who create them.

In this hands-on workshop the attendees will be invited to clarify the problem of creating an application for the Internet of Things domain, considering the possibility of launching it as the product of a start-up. In the process, the participants will be guided in the use of some artifacts to organize ideas and the search for solutions.

Baranauskas articulates ideas inspired by Organizational Semiotics and Participatory Design to propose a framework that considers a dialogue with design materials and among individuals in their different roles, and that guides the participatory work in interactive technology design. In her approach to design, the technical aspects of a design solution depend and impact on the formal and informal aspects of organizations and society. Therefore, she argues for a socially responsible design, participatory and universal, comprising process and product, in line with the new demands of the digital age.

The socially-aware approach to design has proved to be both applied and research-oriented, allowing design to be an innovative, highly creative and cross-disciplinary tool responsive to the true needs of society. In this hands-on workshop, the participants will be introduced to the Socially-aware approach to Design, its foundation and practices. Practical artifacts and methods will be presented and experienced by the participants in a design problem, and the results will be socialized and discussed between the participants.

About Cecília Baranauskas:

Cecília Baranauskas

M. Cecilia C. Baranauskas is a full Professor at the University of Campinas (UNICAMP), Brazil. She received the ACM Rigo Award (2010) for her lifetime contribution to the Design of Communication field, was entitled Honorary Research Fellow at the Staffordshire University (2001) and Visiting Fellow at the University of Reading (UK). She is one of the authors of the very first book of HCI in Portuguese, has leading several projects in the context of e-Citizenship and e-Inclusion, and has advised more than 40 Master's dissertations and PhD theses. Her research interests have focused on HCI issues, particularly investigating different formalisms (including Organizational Semiotics and Participatory Design) in the analysis, design and evaluation of societal systems.